The ads are so memorable that CBS has been creating specials for going-on 24 years dedicated to commercials around the big game. This season’s Super Bowl Greatest Commercials: The Funniest of All Time features those that have famously kept America laughing during the big game, such as E*TRADE Babies, the CareerBuilder monkeys, Budweiser’s Lamb Streaker, and Mountain Dew’s PuppyMonkeyBaby.
“When it comes to some of these commercials, especially when we’re talking about the funniest of all time, the greatest of all time, these are things that are not only extremely memorable but live on the internet forever,” Ruah tells Parade. “If somebody mentions something to you, you’re going to go look it up and it’s going to be there because they were iconic. Whether they’re big budget, small budget, heartfelt or comedic, they’re online."
Ruah isn’t allowed to reveal which two commercials she and Nate selected as their favorites. But she does mention a few that she has enjoyed in the past, such as the Tide Stain ad, which ran during the 2008 Super Bowl, and the Terry Tate Office Linebacker spot, which first ran in 2003. And even though this year’s special features The Funniest of All Time, Ruah also enjoys the sentimental ones with animals, parents and kids.
Nate Burleson and Daniela RuahPhoto: Josh Brasted/CBS
Even though Super Bowl Greatest Commercials: The Funniest of All Time was filmed at Caesars Superdome, Ruah will be home watching the game with her family and friends.
Ruah comes from a household that is very active–her kids play soccer and flag football at school. And she married into a family of Minnesota Vikings fans. And though they won't be playing in the Super Bowl this year, they will watch anyway, saying, "It’s always super exciting because you’ve got the two best teams playing each other, so you know you’re going to be in for a great game.”
And it’s the one day of the year where they may not eat as nutritiously as the other 364 days.
Super Bowl Greatest Commercials: Funniest of All-Time airs tonight at 9 p.m. ET/PT on CBS. Streams next day on Paramount+.
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