The survey carried out for The i Paper by BMG Research found that the Opposition had gained a slim lead on which party is backed by voters on the issues of the economy and security.
The poll is the latest confirmation of a highly divided electorate, with no party gaining the support of more than around a quarter of voters on any one policy area.
On the economy, the key issue which is often thought to decide general election results, 22 per cent of respondents backed the Tories with 21 per cent favouring Labour.
Leader of the Conservative Party Kemi Badenoch (Photo: Leon Neal/Getty Images)
Economic growth has been flat since Labour took power, while inflation has been rising in recent months, although the Government is hoping for a boost this week with the Bank of England likely to cut interest rates on Thursday.
Former chief economist at the Bank of England Andy Haldane has warned that Reeves’ growth plan is “unlikely to work”. He claimed she must put more focus on local growth missions and helping older people stay in work for longer.
The areas where Labour is still seen as the best party include healthcare, education, welfare, crime and energy policy.
Asked which party would be best at looking after the environment, 27 per cent of voters named the Greens – well ahead of any other party. Reform, which is sceptical about the push for net zero, was backed by just 12 per cent.
BMG Research interviewed a representative sample of 1,514 GB adults online between 28-29 January 2025. BMG Research is a member of the British Polling Council and abides by its rules.
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