The Marvels actress, 28, opened up about the once-in-a-lifetime opportunity of starring in her first Super Bowl ad with first-time advertiser Novartis, a global leader in breast cancer care, while exclusively chatting with Parade ahead of the big game.
"This is a bucket list moment, for sure, to be in a Super Bowl commercial and this one of all ones. I don't think there is one that I would feel as proud and as honored to be a part of as I do with this commercial with Novartis," Steinfeld tells Parade.
Steinfeld, who has long been a breast cancer advocate, stars in Novartis' ad with comedian and breast cancer survivor Wanda Sykes for their "Your Attention, Please" campaign, which puts early detection at the forefront and inspires women to be proactive about their breast health, including prioritizing screenings.
A centerpiece of the campaign is YourAttentionPlease.com, which aims to make breast health information more accessible and easier to understand.
Wanda SykesCourtesy of Novartis
"It's very energetic, it's very upbeat," she tells Parade, noting that there is something empowering about changing the stigma around breasts. "Knowing that this is going to be viewed by so many people is just so important and so exciting. I'm really looking forward to the impact that this has, knowing that it will, [and] hoping that it will have a great one."
Hailee SteinfeldCourtesy of Novartis
"I would say I'm a lot closer to it now," she explains, alluding to Allen. "My sort of introduction to football, I guess you could say, [is that] my brother played in high school and I cheered for him. So I know the game from the sidelines. I've always loved watching it. It's always been a family sport. There's always been a love for the game in the house and of the Super Bowl, especially."
And while Steinfeld's presence will undoubtedly be felt during this year's Super Bowl with her Novartis ad, the Academy Award nominee still isn't sure of her plans for the big game just yet—but that doesn't mean she isn't looking forward to enjoying Super Bowl Sunday like the rest of us.
Related: Everything to Know About the 2025 Super Bowl: Date, Time, Performers and How to Watch
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