The dominant musical genre of the 20th century, pop has long suffered from a bad reputation. Often treated as a lightweight genre or even with derision, it is perceived by many as ‘disposable’ music, a product of the entertainment industry ‘machine’ and regularly criticised for its lack of authenticity. And yet, of all musical styles, pop is undoubtedly the most commercially successful. This is borne out by its impressive growth in streaming audio in the USA in 2024: according to Luminate, pop is up 0.48 points, surpassing rock, which is up 0.40 points.
In the wake of Taylor Swift, Billie Eilish, Sabrina Carpenter and Ariana Grande stood out in 2024, racking up 4.46 billion, 3.71 billion and 3.12 billion streams respectively. This triumph of female artists is all the more remarkable in that, for the first time in history, seven of the ten most listened-to artists in the USA were female singers.
With blockbuster concert tours, thriving creativity and an increasingly diverse audience, women are reinventing pop. They are not just breaking through the glass ceiling, they are reshaping the musical landscape. This collective movement highlights one thing with certainty: the future of pop is being written by women. – ETX Studio
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