On Wednesday, Jan. 22, the fan-favorite confectionary maker revealed it had entered into a new partnership with an unlikely collaborator that's sure to go viral when the products finally release.
In a statement shared with Parade, the collaboration was described as an "an exciting new chapter" for Hershey's and Ground Up—a footwear company specializing in innovative fandom collections that recently partnered with the sweets brand.
"This collaboration combines two industry leaders to create a one-of-a-kind product line that celebrates the joy that Hershey's beloved brands inspire," Ground Up said in the Jan. 22 release.
Ground Up
The fashion company then explained it's working with Hershey's to create a line of footwear inspired by some of its most popular treats, including Reese's, Twizzlers, Jolly Ranchers and Hershey's Kisses.
Though not many other details were provided, the Hershey-themed footwear styles are expected to launch sometime in the spring of 2026.
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