ASEAN partners with UN tourism to promote sustainable travel, regional growth ...Middle East

The partnership seeks to advance sustainable tourism practices, provide ASEAN countries with tools to thrive in a post-pandemic world, and set a global standard for sustainable tourism, positioning the region as “A Destination for Every Dream”.

The collaboration aims to elevate ASEAN’s profile as a top travel destination while preserving regional identity and training stakeholders to help them adapt to emerging tourism trends.

The partnership also addresses the urgent need for resilience-building following the COVID-19 pandemic, prioritising eco-friendly, community-driven travel experiences that support local economies.

“This MoU marks a significant step toward unlocking ASEAN’s full tourism potential, fostering not only economic growth but also cultural exchange and regional unity,” the secretariat added.

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