On North Main Street sits BBQFromTheCurb, a locally owned shop that has only been around for a year. But you couldn't tell that from the amount of attention this place has been getting — a huge portion of it from a viral TikTok.
"I had a line around the corner. I couldn't keep up, 100% I couldn't keep up. It was like an overnight sensation," said owner and head chef Jose Dominguez.
"It made the biggest impact on my business just by the video going viral. One video. One video, so that goes to show," he said.Marco Molina posted the viral video on Dominguez's business. He based his platform, @FatBoyGrubbin, on trying out local restaurants and posting his food reviews when he only had a couple of thousand followers. Now, Molina's got over 25,000.
But that jackpot may be running out. A ban on the app is set to start Sunday for its 170 million American users. Congress and the White House cited national security concerns with the Chinese-based company.
Without it, Dominguez says his restaurant wouldn't have been as profitable.
"If I didn't have it, I'd be a lot slower. I'd be struggling to try and get out there more," he said.
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