The first thing you should do, if you want to make the most of this promotion, is to sign up for the “No Quitters Day” text list—sorry, motivational text message community. Go here to sign up, anytime through Jan. 9.
(Why Jan. 10? Strava has previously identified the second Friday in January as the day people tend to give up on their resolutions; thus, “Quitter’s Day.”)
The way to get the most free food: Live in one of these 25 cities, and run a lot
Anyway, to compete in this challenge, you’ll want to find one of the official challenge segments, and run it as often as you can. Whoever runs that segment the most times in January of this year will earn “Local Legend” status (this is also a standard feature of segments in Strava), and at the end of the month, the Local Legend will be awarded Chipotle Rewards credits that are good for one entrée per week for a year. An entrée can be a burrito, bowl, order of three tacos, quesadilla, or salad. It does not include kids’ meals, “3-point meals,” or single tacos.
One more way to win: Live in (or visit) the city that gets the most miles
For this last way to win food, you don’t have to do anything—but the city that gets the most miles on its Chipotle segment will see its local Chipotle locations run a buy-one-get-one-free offer at some unspecified future date. You don’t need to be a runner or have a Strava account; just keep an eye out for the promotion.
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