Meanwhile, as the party sets about the crucial task of creating an activist organisation across the country, any financial largesse that Musk might be willing to send in its direction could help significantly in that endeavour.
Meanwhile, most Britons (62 per cent) do not use the X/Twitter social media platform that Musk owns and where he frequently airs his views. For most people, their knowledge, if any, of the man and his views will come from secondary reports in the media.
However, allying with Musk has brought potential dangers. There has always been a risk that someone with an apparent compulsion to air his strong convictions would prove to be a fair-weather friend, should Farage’s views ever diverge from his own. That is what now appears to have happened over the case of the far-right activist Tommy Robinson, who in October last year was sent to jail for breaching a court injunction after losing a libel case.
Elon Musk will get bored of the UK - and we will pay the price
Read MoreA difficulty for Farage in this row, however, is that many of Reform’s supporters are not unfavourably disposed to the far-right activist. Following last summer’s riots, only a third of those who voted Reform in July told YouGov that Robinson bore “a great deal” or “a fair amount” of responsibility for the unrest that occurred in the summer. Just over half (52 per cent) felt he bore “not much” or no responsibility at all. Among the public as a whole, in contrast, as many as 57 per cent felt that Robinson was responsible.
Still, perhaps there is a wider warning here for Farage, who normally trades heavily on his British nationalism. His connections with president-elect Trump and his advisers undoubtedly give him a potential source of kudos that no other politician in the UK enjoys.
John Curtice is Professor of Politics at the University of Strathclyde and Senior Fellow at the National Centre for Social Research and The UK in a Changing Europe
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