South Korean cuisine, in particular, has found a strong footing as local gastronomes are fond of delicacies such as kimchi, bibimbap and Korean fried chicken. Their cravings are expected to grow as Korea’s premium beef MiGyeongSan Hanwoo has made its debut in Malaysia.
MiGyeongSan Hanwoo is a rare variety of Korean premium beef. The meat is said to be produced by young Hanwoo heifers who have never calved and are fed a controlled diet.
As such, its meat is prized by connoisseurs in South Korea. So much so it is known as a national “cultural asset”, representing the finest of South Korea’s culinary culture.
Historic Malaysian milestone
Lee, who was formerly a trained chef, was inspired to carry out the introduction out of her sheer passion for the delicacy. Though she initially had drawbacks, she was confident that Malaysians would share her adoration upon the right introduction.
“So, I focused on bringing the best quality, showcasing the quality and richness of the Hanwoo beef to Malaysians,” said the culinary expert who has worked with Michelin-starred restaurants.
The chef, who is listed in Seoul’s Michelin Guide and 50 Best Recognised Korean barbecue specialist Byeokje Galbi, guided participants on ways to prepare the delicacy.
Korean beef with local flavours
Similarly to Lee, Yoon is confident that Malaysians would take delight in the Hanwoo beef, considering the similarities of recipes between Malaysia and South Korea.
“So, I thought if I introduced the Korean beef here, Malaysians would like it. They will be able to make their own recipe with the beef.”
“Based on my experience, rendang would go well with the beef. Its taste would complement the richness of the Hanwoo beef.”
“The second thing is that right after the grilling, resting is important. So, if you have a warmer, not necessarily the fancy one and some candles, you can serve the beef as hot as it is.”
Now that it is being made more accessible, one would wonder if its increased exposure could affect the quality in the long run. After years of being a rare delicacy, will its standard remain as it is?
“I aim to keep the quality. I am not selling a lot. I am not working with the quantity. I want to work with quality. That is why I am currently focusing on marketing it to the premium market.
New traditions
“During celebrations, such as New Year gatherings, I hope Malaysians would go to restaurants to enjoy Hanwoo beef. They could give the beef as presents too as we have hampers in Culina. I also hope to work with more chefs to spread the knowledge on how to prepare the beef,” concluded Lee.
“I hope Malaysians will take the opportunity to indulge in this beef, and savour the taste and health benefits. This is because if you compare the Korean beef, it has much more nutrients, well-balanced fats and protein.
The MiGyeongSan Hanwoo beef is now available in limited quantities at Culina Kuala Lumpur in Four Seasons Shoppes. With a variety of cuts, MiGyeongSan Hanwoo prices start at RM31.30 per 100g at the butchery section.
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