Smallwood started gaining traction on social media for posting “cheating content.” Calling herself the “The Other Woman and the Wife,” she made several viral TikTok videos bragging about her affair. One such video was titled “Things your husband did while he was in an affair with me.” In the video, she dances joyously while bragging about things her cheating partner did, such as going on a trip with her on his and his wife’s anniversary and setting up a secret bank account to hide all the trips and gifts he was buying Smallwood. Smallwood made dozens of similar TikToks, talking unapologetically about her affair and demeaning victims of cheating, claiming it was “relatable affair content.” She eventually decided to turn The Other Woman and the Wife into a business featuring podcasts, retreats, and private communities for cheaters to congregate and exchange tips and resources.
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