The lawsuit alleges that Baldoni and his PR team launched a smear campaign against Lively when it became clear that the two were not on good terms during the press tour for It Ends With Us. Baldoni hired the same PR team who worked with Johnny Depp and through the lawsuit, text messages surfaced between Baldoni and publicist Jennifer Abel that was showed Baldoni’s ideas for the campaign, including getting “stan” accounts to support him.
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