“With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role,” Trump announced Saturday.
Trump had been well-known in real estate and pop culture circles for decades. But the show helped again make him a household name — though Trump severed ties with NBC in 2015, the same year he launched his first White House run.
Trump’s first campaign in 2016 was rocked by allegations about his conduct on “The Apprentice” and other appearances during his association with NBC, notably in footage in which he said he could sexually assault women and get away with it because he was a “star.”
Donald Trump, Mark Burnet and Cyndi Lauper pose during the Celebrity Apprentice live season finale on May 16, 2010 in New York City. (Photo: Bill Tompkins/Getty Images)
The show presented Trump Tower to tens of millions of people as a symbol of power and success before Trump launched his first campaign from the building’s lobby.
Special envoys are usually picked by presidents for the world’s traditional hotspots, including the Middle East — where Trump has already said he’d like Steven Witkoff to fill the role. The United Kingdom, which has long enjoyed a “special relationship” with the U.S. that makes it one of Washington’s strongest global allies, is not typically a candidate for such posts.
That announcement joined previous ones including Adam Boehler as special presidential envoy for hostage affairs, and Keith Kellogg to serve as special envoy for Ukraine and Russia.
That might raise questions about how a special U.K. envoy could overlap duties, but the president-elect said in his statement that Burnett “will work to enhance diplomatic relations, focusing on areas of mutual interest, including trade, investment opportunities, and cultural exchanges.”
With wires
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