Visiting those on their “naughty list”, Sell Before We Dai sent an advertising van around London on Friday, where it stopped off at the homes of both Dai and CEO Dayong Pang, as well as one of EFL’s main offices in Paddington.
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Read MorePictured outside Dayong’s home with another sign reading “Liars or incompetent? Or both?”, the campaigners wrote on X: “We met him back in December last year. Since then, people have rarely seen him, so we thought we’d pay him a visit! He’s currently overseeing the demise of the club we love.”
The group previously used a van to raise awareness around the wider problems of football ownership in March, when The i Paper followed the protest outside Wembley Stadium in the build-up to England’s match against Belgium.
Reading’s owners claim to be actively seeking a sale, but one offer from former striker Roger Smee was rejected earlier this month.
The festive twist on one of the campaign’s many signs (Photo: Sell Before We Dai)The van pictured outside the Houses of Parliament (Photo: Sell Before We Dai)“All Reading fans want for Christmas is our football club to survive via a sale,” Sell Before We Dai spokesperson Becky Trotman said.
“Though Reading FC’s decline under Dai is better suited to Halloween, Christmas is a time for those who have done wrong to see the error of their ways. If Dai and Pang can sell the club without stripping out any more of its soul, they can still come off the naughty list.
The advertising board switched between messages on its journey around London (Photo: Sell Before We Dai)“As a result, we’re taking our message to the Houses of Parliament and wider authorities, imploring them to help us force an exit. Football clubs are for life – we cannot allow this to be Reading’s last Christmas.”
Couhig had even met with fans with talks seemingly progressing well, only for the bid to break down in September.
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Read MoreSince Dai took over in 2017, Reading have occasionally failed to pay staff and players their on time, but they welcomed a financial boost in the summer when Crystal Palace sold Michael Olise to Bayern Munich.
Reading were last deducted points in February, after they failed to meet HMRC payment obligations, and currently sit sixth in League One.
New Reading boss Noel Hunt did not speak with Dai or Dayong when appointed earlier this month after Ruben Selles left to join Hull City, with head of recruitment Brian Carey calling him instead.
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