Rare premium Korean beef makes its Malaysian debut ...Middle East

With the help of Plan New founder Olivia Lee-Lepinoy, Malaysia is the first country to receive the exclusive halal beef delicacy.

This meat is prized by connoisseurs for its taste and rarity even in its home country, earning the title “cultural asset” among Koreans. Lee, formerly a chef, believes MiGyeongSan will find its footing among Malaysians.

Supported by the Hanwoo Board Korea and Korea’s Ministry of Agriculture, Food & Rural Affairs, Plan New put together a series of events to promote MiGyeongSan to Malaysians.

Participants got to experience the art of Korean barbecue butchery and were guided through special cuts, preparation and cooking methods.

The MiGyeongSan beef is now available in a limited amount at Culina Kuala Lumpur in Four Seasons Shoppes.

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