Dickey’s is reportedly working hard to “clean up” and strengthen its restaurant system, of which has already been struggling to keep up with the dining trends of today. One step in the restrengthening process involves closing most of the brand's virtual eateries. This requires the brand to end franchise agreements with certain non-compliant locations in order to ensure the right people are placed in charge of running the restaurants.
"We listened to our operators and we made the strategic decision to strengthen our core before growing again," senior vice president of franchise relations Jeff Gruber said in a statement this past fall.
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Despite the current state of affairs, the Dickey’s chain is working hard on a new system that should go into effect sometime this fiscal year. A number of changes have been reported on the horizon for the popular BBQ chain, including store upgrade costs, an updated menu, paid advertisements and a 1-percent of sales reimbursement program for operators who experience monthly net-positive sales. Sometimes, it’s necessary to shrink your total footprint in order to make it possible to focus on the fine points that matter most. We look forward to seeing how this restructure fares for the Dickey’s brand.
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