Sports craze
The Paris Olympics 2024 (#3 Sports) also saw Malaysians keeping up with the updates from our athletes competing on the world stage. The “Malaysia Boleh” spirit carried on with the Paralympics 2024 (#9 Sports), adding an emotional layer to the year’s sporting achievements. Back home, local broadcaster RTM (#7 Sports) kept Malaysians connected to all the action with seamless live coverage.
Malaysians’ love for sports also translated into the personalities they were searching for, with athletes taking half of the spots in the Trending Searches for People category, which included cyclist Azizulhasni Awang (#2 People), badminton player Pearly Tan (#8 People), footballer Faisal Halim (#5 People) also garnered attention with his impressive comeback to the national team. Internationally, badminton enthusiasts followed the journeys of Thailand’s Kunlavut Vitidsarn (#4 People) and Denmark’s Viktor Axelsen (#10 People) at the Olympics.
News that mattered
Complementing these efforts was the Program Bantuan Subsidi Madani (#9 News) and Sumbangan Asas Rahmah (#10 News), which provided targeted subsidies, collectively offering much-needed relief during challenging economic times.
Social welfare programmes such as MyKasih (#6 News) that support vulnerable communities were high on Malaysians’ search behaviour. Additionally, the KWSP Akaun (#8 News) remained a focal point for Malaysians planning their financial futures.
The love Malaysians have for films translated into a colourful array of trending searches for Films and TV Shows.
Back at home, TV dramas became a source of comfort and connection for Malaysians. Global hits such as Queen of Tears (#1 TV Shows), Marry My Husband (#2 TV Shows) and The Heir to the Throne (#3 TV Shows) brought emotionally charged narratives to the forefront, offering a blend of love, loss and resilience that kept viewers hooked week after week.
Morbidity trends
AI-enthused
From chatbots to creative tools, artificial intelligence (AI) has seamlessly become part of Malaysians’ daily routines, leading to a variety of trending searches for Gemini (#3 AI), Viggle AI (#7 AI) and Vidu Studio (#8 AI).
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