Research: More than Half of Travelers Abandon the Online Booking Process Due to Poor User Experience | ...Middle East

Technology is playing an increasingly important role in the traveler’s booking journey. The report reveals a significant increase in the use of search engines for initial accommodation research, with 36% of travelers starting their search online, up from 26% in 2024. By Lea Mira, HTN staff writer – 11.15.2024 The modern traveler is evolving, driven […] The post Research: More than Half of Travelers Abandon the Online Booking Process Due to Poor User Experience | appeared first on NY Times News Today.

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