WK Records Appoints Azucena Olvera as GM ...Middle East

WK Records has appointed Azucena “Azu” Olvera as GM, the company tells Billboard. According to the label, which was founded in 2020 by executive Walter Kolm, Olvera will leverage her “extensive expertise in talent relations, A&R, global marketing and strategic partnerships to further WK Records’ mission of cultivating groundbreaking music and elevating Latin artists on a global scale.” Before joining WK Records — home to Los Esquivel, Cheo Gallego and Alex Rose, among other artists — Olvera was at SiriusXM and Pandora, where she served as senior director of Latin talent & industry relations and helped establish the S

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