Amazon Invests In Creator Economy Firm Spotter, Which Backs Major Influencers ...Middle East

Amazon is making a big bet on the creator economy, investing in the creator-focused firm Spotter and cutting a wide-ranging deal with the company that will give its clients “compelling new business opportunities” with Amazon. That could include deals with Amazon MGM Studios, Prime Video, Twitch, Amazon Live, and other channels like retail and merchandising. […] The post Amazon Invests In Creator Economy Firm Spotter, Which Backs Major Influencers appeared first on NY Times News Today.

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