When streaming first emerged, everyone thought it would be the ultimate revision of cable: no ads and more variety, all for a significantly cheaper monthly price tag. Oh, how naive we all were. Instead, the cost of streaming services has been soaring upwards, with ad-inclusive tiers now running for the prices Hulu and such used to be. Companies will say that prices have been soaring because of password sharing, but we’ve all been password sharing because they’re charging too damn much for their services. It’s exhausting, all the more so because streamers like Netflix have been taking drastic measures to cut down on password sharing. As it turns out, Disney Plus will now do so, too.
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