The Paralympics Deserve a Bigger Spotlight ...Middle East

As the world marveled at the inspiring athletes of the Paris Olympics, another equally important event was on the horizon: the Paralympics. Despite the remarkable achievements of these athletes, Paralympians often lack the same media coverage, sponsorship, and cultural fanfare that their Olympic counterparts receive. This is a missed opportunity—for brands, for media, and for society at large. Now, more than ever, we must seize this moment to elevate the athletes who represent the pinnacle of physical achievement, human determination and talent. [time-brightcove not-tgx=”true”] This year, the Games have taken significant steps to ensure that the excitement and energy of the Olymp

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