Could Apple build a search engine that competes with Google? ...Middle East

“Apple it” just doesn’t have the same ring… (Nathana Rebouças/Unsplash/)Hamza Mudassir is a Visiting Fellow in Strategy, Cambridge Judge Business School. This story originally featured on The Conversation.Small corners of the internet are ablaze with the news that Apple has significantly ramped up its search bot activity. Search bots typically scan websites in order to rank and index them for search engine results. When you look for something on a search engine, the results that appear are ordered by “ranking”, meaning that the result that is most accurate to what you are looking for appears at the top.This increase in activity also appears alongside pressure from the UK competition commissi

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