Shein’s first offline store, StyleInShein, in western Seoul’s Seongsu-dong / Korea Times photo by Ko Dong-hwan By Ko Dong-hwan Shein’s first offline pop-up store in Korea, StyleInShein, has opened in Seoul’s trendy hotspot of Seongsu-dong, drawing attention from the country’s fashion industry, according to the Singapore-based global online fashion mall Monday. Market experts, however, think that the move is unlikely to have a lasting impact on the market due to negative public reception toward the company. “C-commerce,” referring to online shopping platforms operated by companies in Chinese-speaking countries, has garnered a poor reputation in Korea, with issues such as counterfeit goo
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