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‘Meth. We’re on it’: Oddly-worded South Dakota drug awareness campaign ‘breaks bad’ on social media ...News
South Dakota has rolled out a new anti-drug campaign warning about the dangers of substance abuse and costing taxpayers almost half a million. But its wording, “Meth. We’re On It,” has drawn ridicule online. Taking a bizarre twist on “I am Spartacus,” the ads portray average South Dakotans – a kindly old farmer, a churchgoing grandma, high school football players – sternly telling the camera “I’m on meth,” with a narrator cutting in with the standard anti-drug PSA: “meth is not someone else’s problem.” While the ads attempt to take a serious tone to address a crisis “growing at an alarmi
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