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Why Asia is now Netflix’s hottest market ...Middle East
As its growth in the US stalls, Netflix is setting its sights on another part of the world: Asia.The streaming company will double its investment in Asia in 2021, Bloomberg reported yesterday. It has spent about $2 billion on content in the region since 2018. Prior to the pandemic, Netflix was on track to spend more than $17 billion globally this year—much of that in the US, where it has the most subscribers.But the US market, where Netflix entered as a streaming business more than a decade ago, is nearing saturation. Of Netflix’s four main regions (US, Europe, and Africa, Latin America, and Asia-Pacific), the US is growing the slowest, which the company blames in part on the launch of compe
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