Dubai Fitness Challenge goes global, aims to attract visitors ...United Arab Emirates

Dubai: Dubai Tourism is promoting Dubai Fitness Challenge (DFC) to audiences in international markets starting with a remote fitness event for media personnel in China, the authority said on Wednesday. With growing global interest in the ongoing fourth edition of DFC, the Department of Tourism and Commerce Marketing (Dubai Tourism) stepped up efforts to further increase international exposure for the world’s only multi-activity, monthlong citywide fitness movement launched in 2017 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai. Read More Dubai Ride: Sheikh Hamdan among riders who take over Sheikh Zayed Road Du

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