AMC Theatres Enters “Phase 2” Of Nicole Kidman Preshow Campaign With Trio Of New Spots ...Middle East

AMC Entertainment’s much talked about preshow commercial starring an earnest Nicole Kidman in a glittery pantsuit will have three new iterations, CEO Adam Aron said today, as the exhibitor plans to start rotating a trio of 30-second spots in theaters nationwide on March 1.   That campaign “took on like a cult-like nature, and became […]

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