Jio Cinema partners with Celebrity Cricket League – ET BrandEquity ...Middle East

JioCinema has announced its partnership with the Celebrity Cricket League Season 10. The platform will live-stream the sportainment that starts on February 23. CCL is considered as the convergence of sports and entertainment in India. Spread over four weekends and with 20 matches, CCL has eight teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada and Malayalam. Some of the stars across teams of CCL, include Sohail Khan (Hindi), Bunnu Dhillon and Sonu Sood (Punjabi), Jissu Sengupta (Bengal), Kichcha Sudeep (Kannada), Arya and Jiiva (Tam

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