MONTREAL – With Christmas and Boxing Day in the rear-view mirror, consumers have one event left to take stock of how much they’re willing to spend: New Year’s Eve. A Deloitte Canada study in October found that average household spending would fall 11 per cent year over year during the holidays due to persistent financial pressures. Vivek Astvansh, a marketing professor at McGill University, says a range of reasons could make Canadians think twice about indulging in lavish celebrations, from pocketbook woes to COVID-19 concerns and even angst about armed conflict abroad. He says ongoing inflation will likely convince many to opt for smaller, less expensive private gatheri
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