‘MasterChef India’ adds sonic dimension to culinary prowess ...Middle East

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Mumbai:  The upcoming episode of the cooking-based reality show ‘MasterChef India’ is set to add a new dimension by incorporating the element of sound into the dishes along with taste, innovation, and presentation. This makes for the first Autonomous Sensory Meridian Response (ASMR) challenge on the show. ASMR is the tingling sensation that many people experience in response to specific visual or auditory triggers. Often described as a ‘brain massage’, ASMR has taken the internet by storm, with millions of viewers tuning in to watch and listen to various triggers, including food sounds. The trend has now found its way into the ‘MasterChef India’ kitchen. In this challenge, contestants explo

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