The UCLA Herb Alpert School of Music launched a new Bachelor of Arts (B.A.) music industry degree this fall, it was announced Tuesday (Oct. 3). Dubbed as the lone program of its kind in the University of California system, the new degree will prepare graduates for careers in artist and label management, publicity, finance, live-music promotion, digital marketing, music supervision, music publishing and licensing and more. The degree will also offer creative instruction in audio technology, musicianship, songwriting and production. Courses will be taught by new and longtime UCLA faculty as well as working industry profe
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