Explorers of sustainability: a beacon of thrifty fashion – Škoda Storyboard ...Middle East

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The early days weren’t easy, of course: her budget was small and finding out where and how to actually source cashmere clothes was difficult. Over time, she built trust with her suppliers and now has partners in Canada, the US, Italy and the UK. Another reflection of her commitment to sustainability is “virtual travel” – working with suppliers remotely. This has enabled her to expand her network into India and Pakistan without the environmental burden of physical travel. Her family uses a Škoda Fabia to travel to new sources of cashmere but also for other work trips and to transport goods around the town. Her Fabia is not the latest generation, though: in line with their philosophy, her fa

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