How AI transformation is changing the marketing world ...Middle East

The rise of AI is revolutionising the marketing industry and redrawing the map of how marketers work with data, according to research conducted by marketing data hub platform Funnel. The use of AI for marketing purposes is fast-growing. AI Magazine recently reported that Google is incorporating the tech into its marketing ecosystem. Meta, meanwhile, is developing a number of generative AI features aimed to provide enhanced value to businesses and users. The company is developing an AI Sandbox, which serves as a testing playground for new tools and features, including generative AI-powered ad tools. In its second annual report, Marketing Data State of Play 2024, Funnel takes a deep dive int

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