Has TikTok Killed the Music Video Star? ...Middle East

Alt-folk singer-songwriter Noah Kahan has enjoyed a breakout 2023, cracking the Billboard Hot 100 for the first time with the single “Dial Drunk” and pulling in more than 800 million on-demand streams across his catalog. But he has not released a music video this year, choosing instead to prioritize the 15-ish second clips that trigger activity on TikTok and YouTube Shorts. Related ByteDance Has Another App Driving Viral Success on TikTok 08/31/2023

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