Experience comes first: Maison Margiela launches concept café-retail destination ...Middle East

What Happened: Conceptual stores are back on the menu for Maison Margiela. On August 23, the French luxury fashion house opened its inaugural shopping location in China’s Hunan province, in Changsha’s IFS International Financial Center, complete with the fifth Margiela café launched since the maison’s Chengdu-based coffee house debuted in June last year. The store is an amalgamation of Margiela’s distinctly cool design codes. Curated by Dutch architecture studio Anne Holtrop, the brains behind multiple of the house’s boutique interiors, the space blends pillowy couches with sleek wood veneers, alongside the hallmark Margiela bottle lamp installation.   The location showcases the latest co-ed

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