Marc Jacobs’ fashion and beauty renaissance: Can the American brand make a global comeback? ...Middle East

What Happened: It didn’t take long. Shortly after announcing Kim Kardashian as the new face of the brand after years of decline, Marc Jacobs is taking another step to reclaim its former market dominance. The once-lauded New York fashion brand has announced a return to the beauty sector with the relaunch of Marc Jacobs Beauty. First introduced in 2013 by LVMH-owned beauty incubator Kendo before quietly disappearing off the shelves in 2021, Marc Jacobs Beauty will be revived as part of a new licensing deal with French-American cosmetics giant Coty, which already produces the brand’s successful fragrances like Daisy.      The Highliner Gel Eye Crayon was one of Marc Jacobs Beauty’s most popul

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