Crocs links up with Doodles, plus Copenhagen Fashion Week’s metaverse makeover: Web3 drops of the week ...Middle East

As the ugly duckling of the mainstream fashion market, Crocs has proven time and time again that its divisive clog-shaped stomper reigns supreme among consumers. Its trademark tongue-in-cheek design has served as a canvas for myriad collaborations over the years, from Balenciaga to Post Malone.  Now, the brand is expanding its cultural grip by venturing into Web3 alongside NFT collection Doodles. We report below on how the digital community is reacting to the announcement. In other news, this week saw gaming platform Drest celebrate Scandinavian brands at Copenhagen Fashion Week through avatar fashion, while L’Oréal Professionnel expanded its bold exploration of hairstyles in the metaverse.

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