Hot on the internet: Mschf Crocs, Travis Scott’s Givenchy Utopia and Omega x Swatch ...Middle East

It might feel like the brand collaboration space is an overwhelming blur right now amid Barbie-mania and the Women’s World Cup, but there are still some releases managing to attain internet virality. Comic art collective Mschf, as per usual, is leading the way with a yellow Crocs version of its meme-worthy Big Red Boots, which have been cemented on everyone’s news feeds since February. Despite not even officially launching yet, the chunky footwear is already listed on resale site StockX at a 306 percent price premium. Another internet-breaker is music artist Travis Scott’s custom merchandise for his new, already chart-topping album Utopia, made in partnership with Givenchy creative director

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