Pink burgers, platform Crocs and Malibu dream houses: Barbie’s brand collab craze ...Middle East

Thanks to the potent marketing force of director Greta Gerwig’s Barbie movie, 2023 has seen the world drenched in pink. From #barbiecore amassing in 1.61 million views, and counting, on Weibo, to #Barbiedanceparty (芭比时尚派对) boasting 33.7 million views on Xiaohongshu, the internet has caught Barbie-fever. Consequently, almost every industry has seen Mattel Creations’ nostalgic intellectual property (IP) star in a plethora of brand collaborations. Resale site StockX reported to Jing Daily it had seen more sales of Barbie products in July 2023 than any other month in the company’s history, double sales in July 2022. Already earning over $775 million as one of the highest-grossing movies of the y

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