Big Brother is returning from a five-year hiatus, and at a new home on ITV2 and ITVX. The new cast of housemates will be able to enjoy the classic tasks, nominations and eliminations that were seen in the original 19 series, however, they will stay in the house for just six weeks instead of 12.
The iconic logo’s rebranding nods to the new contemporary feel ITV wants for the show. The eye is comprised of circles showing hashtags, lips, several eyes, and the words “Big Brother”.
Recently announced hosts, and real-life best friends, AJ Odudu (The Big Interiors Battle) and Will Best (Dance, Dance, Dance) will oversee the weekly evictions. They will also host an additional show discussing the many goings-on within the house. Every move of the new cast of housemates will be shown on ITVX with 24-hour streaming, alongside the episodes airing six nights a week.
ITV2 during the adverts of the final, which saw Jess Harding and Sammy Root crowned the winners of 2023.
The exclusive sighting also appeared on ITV1, ITV3, ITV4, ITVBe and the streaming service ITVX.
The new design showed an abundance of colour, including a variety of circles filled with quirky symbols and signs.
It was during last year's Love Island final, when Ekin-Su and Davide won by a landslide margin, that the cat was let out of the bag that ITV had picked up the rights for the much loved 00s show, a few years after it had come to an end on Channel 5. Excitement amongst viewers was palpable, with speculation rife on who would be the new Big Brother presenters, as stars like Rylan Clark, Emma Willis and Alison Hammond all had their names linked to the high profile role.
Big Brother-related reveal when,. against a backdrop of the show's famous theme tune, the new eye was seen in all its glory.
Described as "the ultimate social experiment" Big Brother brings together a diverse group of people and films their every move and interaction using CCTV cameras installed around the Big Brother House. Contestants are then voted out of the house by members of the public.
Along with a main show, footage from the house will be live streamed into the small hours every night on ITVX. The live feed will be aired after the Big Brother companion show.
The programme sees housemates live together in a custom-built home for weeks without access to the outside world in a bid to win a cash prize.
It was first launched in 2000 on Channel 4, and Channel 5 took over in 2011 – before being dropped amid a ratings slump in 2018.
Footage from the all-new house will be live-streamed into the small hours every night on ITVX after the Big Brother companion show, ITV previously said.
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