Male beauty’s next growth engine: Douyin ...Middle East

Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. The male makeup tutorial has gone viral on short-video platform Douyin.  In the videos, men usually in their 20s, like Mao Wenyu (@毛文余呀!), often appear with no makeup and start hydrating their skin with moisturizer, before employing concealer and foundation, followed by oil-control loose powder, eyebrow penciling, and a slick of lip balm. Lastly, after grooming their hair and changing outfits, they turn out looking drastically different.  Mao’s video, titled ‘How affordable is it for today’s college students to become handsome?’ (男大学生变帅成本有多低) attracted over 500,000 likes. And some of the p

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