Behind Mattel’s Barbie ...Middle East

IN 1959, the iconic Barbie doll was introduced by Mattel, Inc., forever changing the landscape of the toy industry.The brainchild of Ruth Handler, co-founder of Mattel, Barbie was inspired by her daughter’s imaginative play with paper dolls, leading Handler to envision a three-dimensional adult-like doll for girls to project their dreams and aspirations.Barbie’s debut at the New York Toy Fair was met with scepticism, as the prevailing notion was that little girls preferred baby dolls. However, Handler’s vision and persistence paid off, as Barbie quickly gained popularity and became a cultural phenomenon.With her slender figure, fashion-forward wardrobe, and various careers, Barbie represente

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