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Disco Misr’ Track for Adidas’ Regional Campaign is Testament to Egypt’s Burgeoning Music Scene ...Egypt
Photo credit: @AdidasMENA Instagram account The Middle East and North African (MENA) region is becoming a hot spot for musical talents as each year, the music industry sees a line-up of new and aspiring artists reshaping the music game. In Egypt, there’s been a rise in the diversified genres coming out of the country over the past decade with Egyptian rap and trap music, electro-funk mixes, and Mahraganat — also sometimes referred to as electro-shaabi (Shaabi loosely translates to music of the people), to name a few, gaining prominence. Adidas MENA’s latest campaign, Club Originals, aims to spotlight the creative streak taking place in the region by highlighting emerging artists. Honouring c
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