Fostering legacy in logistics and supply chain through sport mega events ...Qatar

A ticking countdown timer on TV screens and social media platforms reminds Qatar’s citizens that the first ever sport mega event to be held in Middle East is just days away. The word ‘mega’ refers to extraordinary high levels of tourism, global media coverage, prestige and economic impact for the host country (including significant construction of facilities and infrastructure specifically for that event). No doubt, Qatar’s FIFA World Cup demonstrates all these characteristics. Consider these numbers: the expected viewing audience is 3.6 billion persons and 1.2 million spectators; according to Bloomberg (June 22, 2022), Qatar expects November’s event to add as much as US$17 billion to its e

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