What Fenty’s subdued launch in Africa means for its ambitions ...Middle East

On Friday, May 27, Rihanna’s Fenty Beauty officially launched in Africa. Customers in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe can now buy the company’s beauty and skin products, which come in dozens of shades for Black and brown people, at stores in African cities instead of having to ship from the US.Fenty’s launch was a series of invite-only events held at popular hangout spots in Lagos (WBar), Nairobi (Social House), and Johannesburg (Monarch restaurant). But it did not entirely sit well with some beauty enthusiasts.“A beauty brand launched in a new country and you could count how many [makeup artists], skincare, and beauty influencers and creators tha

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